If you’ve ever spent too much time on Facebook, you may be familiar with the ability to declare yourself a fan of a page. For example, I’m a fan of the Philadelphia Eagles on Facebook (see below).
Wouldn’t it be interesting though, to enable people to declare that they are “not a fan” of a page. For example, as an Eagles fan, it would warm my heart to declare myself “not a fan” of the Dallas Cowboys. Such an action enables users to further define their social identities.
This doesn’t seem all that important on the surface, but let’s take a minute to think about a case that may be important to a business. Let’s say that I own a golf course and that I created a page on Facebook for this golf course of mine. Currently, I can see those users that are “fans” of my golf course, but I have no visibility regarding those users who are not fans. Wouldn’t it be great if I could learn about what people don’t like about my golf course via Facebook? Perhaps users could enter comments when they declare themselves “not a fan”. As the owner of the golf course, I could take corrective action based on what I learn from those comments.
Let’s face it, people like to complain. Why not enable businesses to learn from it? I’ve created a new feature request for such a capability to be built in the Ringside Social Application Server (see JIRA item). What do you think? As a Facebook user? As a business owner? As a brand manager?