Comments on: The King of Social Media: Content or Identity? http://robinsontechnology.com/blog/2008/10/21/the-king-of-social-media-content-or-identity/ Mostly Software, Sometimes Business, Always Technology Fri, 10 Sep 2010 09:48:47 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Shaun Connolly http://robinsontechnology.com/blog/2008/10/21/the-king-of-social-media-content-or-identity/comment-page-1/#comment-16930 Shaun Connolly Tue, 21 Oct 2008 14:45:15 +0000 http://robinsontechnology.com/blog/?p=56#comment-16930 Your points re: increase user engagement, extend reach, and enable API access are good, but wrapping them within the business drivers (i.e. the why) is helpful. Why do these things? Well, if you are a business, it is ultimately to acquire more customers at lower cost. Content and indentity are important pieces of the equation. I wrote a post that covers these points in more detail. "What Is Inbound Marketing? A Great Path To 0 and 100!" http://tinyurl.com/496oex Good content helps people determine if they are a prospect (or not) for what you have to offer. Leveraging social media techniques can help people find your content and opt-in to what you're selling, if they're interested....which is more efficient for both the consumer AND the business. Your points re: increase user engagement, extend reach, and enable API access are good, but wrapping them within the business drivers (i.e. the why) is helpful. Why do these things? Well, if you are a business, it is ultimately to acquire more customers at lower cost. Content and indentity are important pieces of the equation.

I wrote a post that covers these points in more detail.
“What Is Inbound Marketing? A Great Path To 0 and 100!”
http://tinyurl.com/496oex

Good content helps people determine if they are a prospect (or not) for what you have to offer. Leveraging social media techniques can help people find your content and opt-in to what you’re selling, if they’re interested….which is more efficient for both the consumer AND the business.

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