Dec 192008
 

As you may know, I have an interest in digital media, particularly regarding digital video, including its production and its use (home, mobile, etc.). I’ve decided to start a blog (or two) and maybe a related podcast on the topic of digital media. Specifically, I want to reach these two audiences:

  1. Home entertainment enthusiasts – those people who have a computer of some kind stationed in or near their home entertainment center, dedicated solely for use by the home entertainment center
  2. Digital media content producers – those people who capture audio, video, and/or digital images and work with them in order to deliver the appropriate format and size for their intended destination (such as TV, mobile devices, the web, etc.)

I’ve thought about this quite a bit, but I wonder, what do you think?  Here are the issues I am wrestling with:

  1. Are these target audiences different enough to warrant two separate blogs, or can one blog serve both audiences with excellence?
  2. I really like the “blog family” concept, which I think is essential to establish a brand.  Think about TechCrunch, MobileCrunch, and TalkCrunch as an example of a “blog family”.  With that in mind, what should the blog/blogs/podcast be called?

I’m usually really good at brainstorming, but for some reason, the name question is killing me.  Therefore, as a thank you for relieving my mental block, whoever comes up with the naming scheme I end up using will receive a free copy of Tribes by Seth Godin.  Please comment here with your suggestions, and thanks in advance for your help!

  8 Responses to “Online Marketing Challenge: Name Those Blogs”

  1. [...] unknown wrote an interesting post today onBRob On Tech » Blog Archive » Online Marketing Challenge: Name …Here’s a quick excerptI really like the “blog family” concept, which I think is essential to establish a brand. Think about TechCrunch, MobileCrunch, and TalkCrunch as an example of a “blog family”. With that in mind, what should the blog/blogs/podcast be … [...]

  2. My choices:

    Digimedia
    Digidia
    So you want to make a fake video about Sarah Palin
    Digital Darkroom
    Media Maker

  3. [...] unknown wrote an interesting post today onBRob On Tech » Blog Archive » Online Marketing Challenge: Name …Here’s a quick excerptOnline Marketing Challenge: Name Those Blogs. As you may know, I have an interest in digital media, particularly regarding digital video, including its production and its use (home, mobile, etc.). I’ve decided to start a blog (or two) … [...]

  4. Since its video production related, why not with the word “motion” in terms of family blogs?

    MediaMotion
    HomeMotion

    ConsumerMotion
    ProsumerMotion

    etc…

  5. How about Digital Dreams and Digital Realities
    or
    mediamagic and magicalmedia

    Michael

  6. [...] are like entrepreneurs, and the most serious ones actually consider their blogs as businesses Online Marketing Challenge: Name Those Blogs – robinsontechnology.com 12/19/2008 As you may know, I have an interest in digital media, [...]

  7. The derivation of the word digital comes from the same source as the word digit (from wikipedia)…how about something like:

    Digitus.Home
    Digitus.Media
    Digitus.Cast

  8. oneandzeros.com
    staticmeme.com
    1andzeros

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