As you may know, I have an interest in digital media, particularly regarding digital video, including its production and its use (home, mobile, etc.). I’ve decided to start a blog (or two) and maybe a related podcast on the topic of digital media. Specifically, I want to reach these two audiences:
- Home entertainment enthusiasts – those people who have a computer of some kind stationed in or near their home entertainment center, dedicated solely for use by the home entertainment center
- Digital media content producers – those people who capture audio, video, and/or digital images and work with them in order to deliver the appropriate format and size for their intended destination (such as TV, mobile devices, the web, etc.)
I’ve thought about this quite a bit, but I wonder, what do you think? Here are the issues I am wrestling with:
- Are these target audiences different enough to warrant two separate blogs, or can one blog serve both audiences with excellence?
- I really like the “blog family” concept, which I think is essential to establish a brand. Think about TechCrunch, MobileCrunch, and TalkCrunch as an example of a “blog family”. With that in mind, what should the blog/blogs/podcast be called?
I’m usually really good at brainstorming, but for some reason, the name question is killing me. Therefore, as a thank you for relieving my mental block, whoever comes up with the naming scheme I end up using will receive a free copy of Tribes by Seth Godin. Please comment here with your suggestions, and thanks in advance for your help!